If you love urban music, then this is definitely the event for you.
Who We Be Live is undoubtedly THE hottest event in the urban music strand, and it is set to return this year following its hugely successful stint in 2017.
The huge music centred party, which is developed by Spotify, will take place at the O2 Academy in Birmingham this summer. There will also be another version of the gig in November – the line-up is still yet to be announced but it will be held at the Alexandra Palace (presented by Live Nation Entertainment).
The summer showcase will be held on 14 June and has an incredibly exciting array of artists lined up to perform. This includes Jaykae, Mabel, MIST, Ms Banks, Sneakbo and Yungen – top class urban acts with real talent and stage presence.
The previous edition was a sell-out, and featured the likes of Giggs, Dizzee Rascal, J Hus and Cardi B. Its success can be attributed to the curators, Spotify’s in-house urban music team, which is led by Senior Editor Austin Daboh.
The 2018 event marks an exciting milestone for both Spotify and Live Nation Entertainment, as they will be joining forces to support the UK urban music scene with the arrangement of Who We Be Live.
Austin Daboh, Senior Editor at Spotify, said: “Spotify launched Who We Be Live in the UK last November and the response was phenomenal – from the artists, managers, labels, and most importantly, the fans.
“We knew we had to go even bigger for 2018, and we have! We are so excited to be taking this event to Birmingham, where there is a such a vibrant music scene, as well as bringing it back home to Ally Pally in November.”
Tickets are on sale now – grab yours at ticketmaster.co.uk.
> Hannah Montgomery
The Hottest Event in Urban Music Returns Courtesy of Spotify
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